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Brand Strategy

"In real life strategy is actually very straightforward. You pick a general direction and implement like hell."

Jack Welch

Strategies are ever evolving based on the market opportunities available. At Brand & Blend, we believe that every product extension must answer yes to one of the following questions in order:  

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  • Will this extension help boost the footprint for our core products?

  • Will this extension expose us to new consumers? 

  • Will this extension help us gain positive attention for our overall brand? 

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